List of products by brand Primo

Colours are part of our family tradition, which began with a small white piece of chalk

In 1933 the grandfather Camillo created the brand CMP (Camillo Moro Padova) and started the production of those blackboard chalks which are part of our collective memory and have been used by many children in Italian schools.

Sealing wax, clay balls and ink powder completed the CMP range. Three generations have gone by and now we are Morocolor Italia S.p.A., exporting to more than 80 countries worldwide our production of colour and school and crafts products.

Our business has evolved, but the spirit remains as we started: we love our products. We love to study, produce and improve them for our customers, we are constantly looking for new solutions and the pleasure of feeling colour is for us very important.

Children are our most discerning customers and we are committed to offering them not only appealing but also high quality colour pleasant to use, easy to apply, nice to touch and interact with.