List of products by brand Fisher Price Toys

In 1930, Fisher-Price est standards for each of their toys that are still in place today. These standards included: intrinsic play value, ingenuity, strong construction, good value and action.

The goal was to create toys that appealed to a child's imagination and encouraged interactive play. Toys that satisfied the natural interests of each age level and that looked, acted as toys should. Toys that combined whimsy, action, sound, and that made growing up a delightful experience.